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Fishing lures and baits

Illex Lures TN/60

This range of lipless crankbaits stand out for their excelle...
Prices from £ 19.40

Illex Chubby 38 MR Lures

This medium runner (MR) version of our famous little Chubby...
Prices from £ 14.20

Illex Bonnie 128 Lures

The Bonnie was designed to cover large areas of water quickl...
Prices from £ 18.80

Illex Chubby Pencil 55

Our new Chubby pencil 55 is the smallest pencil bait in the...
Prices from £ 16.40

Illex Bonnie 107 lures

This intermediate 107 size Bonnie lure was developed origina...
Prices from £ 18.80

Illex Hard Lures Mag Squad 128 SP

The squad minnow promptly became a 'must-have' jerkbait for...
Prices from £ 23.20

DUO Rough Trail Blazin Lures

The original Blazin is a powerful weapon for the off-shore f...
Prices from £ 15.60

DUO Rough Trail Blazin Lures

The original Blazin is a powerful weapon for the off-shore f...
Prices from £ 15.60

DUO Hard Lures Realis Apex Crank 66 Squared

The advancement of square bill technology has led the way to...
Prices from £ 15.60

FOX Rage Soft Baits Zander Pro Shad Packs

Multi-packs of Fox Rage’s Zander Pro Shad in brilliant Ultra...
Prices from £ 4.40

FOX Rage Soft Baits Pro Shad Packs

The brilliant Fox Rage Pro Shad is now available in blister-...
Prices from £ 2.80

FOX Rage Soft Baits Pro Shad Natural Classic Bulk

Our Pro Shads have made a serious impact since their introdu...
Prices from £ 1.52

FOX Rage Spikey Shads Bulk

Are you looking for something special, a kind of breakthroug...
Prices from £ 0.68

FOX Rage Zander Pro Shad Classic Bulk

A new shad, which was extremely successful for the RAGE team...
Prices from £ 0.74

Rapala Shadow Rap Fat Jack Lures

The long-casting Shadow Rap® Fat Jack dives fast when cranke...
Prices from £ 11.20

Rapala Twitchin Rap

A perfect combination for predator fishing: the classic Rapa...
Prices from £ 9.00

FOX Rage Soft Baits Slick Shads Bulk

A slender profile soft plastic shad which delivers a big imp...
Prices from £ 0.66

FOX Rage Soft Baits Slick Shads Ultra UV Bulk

Giving lure anglers the edge through advanced, visual attrac...
Prices from £ 0.72

FOX Rage Soft Baits Pro Shad Jointed Bulk

A brilliant evolution of this legendary Fox Rage lure, the j...
Prices from £ 1.90

FOX Rage Zander Pro Shads Ultra UV Bulk

Giving lure anglers the edge through advanced, visual attrac...
Prices from £ 0.48

FOX Rage Soft Baits Pro Shad Super Naturals Bulk

Rage’s legendary soft bait just got even better, with the in...
Prices from £ 1.38

FOX Rage Soft Baits Ultra UV Pro Shads Bulk

Fox Rage’s legendary soft bait just got even better, with th...
Prices from £ 1.52

FOX Rage Ultra UV Spikey Shads Bulk

Spikey Shad now available in 3 new Ultra UV colours - Uniq...
Prices from £ 0.72

Rapala Rattlin Minnow Spoon lures

Rattlin' Minnow Spoon® features a unique construction that c...
Prices from £ 8.40

Savage Gear Sandeel Surf Walker

Based on the perfect 3D Scan of a real Sandeel. The long sle...
Prices from £ 7.70

Rapala X-Rap Scoop Lures

The hard-bodied X-Rap® Scoop glides horizontally as it desce...
Prices from £ 14.20

Hunter Polska Lures Eter

Lure for asp which is bringed to life by jerking, twitching...
Prices from £ 7.40

Hunter Polska Lures Walker

Splashing, surface wobbler for asp. Its sinking but its movi...
Prices from £ 7.40

Hunter Polska Lures Fanatic

A wobbler made generally for fishing for asps that prey in t...
Prices from £ 7.40

Hunter Polska Fantom

A wobbler lure, created with fishing for a hard to reach asp...
Prices from £ 7.40

Akara Lures Zinger

The difference between the winter wobblers and the wobblers...
Prices from £ 3.76

Akara Lures Noisy

Akara Noisy - wobbler is a classic winter wobblers, and like...
Prices from £ 4.00

Molix Stick Bait 120 Baitfish Lures

Stick Bait 120 Baitfish is an exclusive sinking “subwalk” ba...
Prices from £ 9.80

Salmo Lures Rattlin Stick

The lures Salmo Rattlin’ Stick takes topwater walk the dog b...
Prices from £ 12.00

Jaxon Lures Atract Sail

Rattle in the body of lure.
Prices from £ 2.24

Rapala CountDown Elite lures

The CountDown Elite harnesses over 80 years of lure making c...
Prices from £ 11.20

Adam's Lures R Bait

Prices from £ 11.00

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.