Main menu
Choose from 63895 items on the online fishing shop!
Fishing lures and baits

Illex Dexter Shad 150

Ultra-versatile size of our DEXTER SHAD perfect for freshwat...
Prices from £ 3.40

Illex Dexter Shad 250

The original DEXTER SHAD 250 celebrates its 10th birthday th...
Prices from £ 6.60

Illex Dexter Shad 200

Designed to target record pike, the DEXTER SHAD is a hyper-r...
Prices from £ 5.10

Illex Stream Roller

This is the latest must have micro spinner for perch, all tr...
Prices from £ 9.60

Rapala Precision Xtreme Pencil

Precise Design – Xtreme Action! Inside the Precision Xtreme...
Prices from £ 12.00

Rapala X-Light Crank Shallow Runner

Ultra-light construction for finesse presentations, weighted...
Prices from £ 7.80

Rapala X-Light Crank Mid Runner

Ultra-light construction for finesse presentations, weighted...
Prices from £ 7.80

Rapala Shad Rap Elite

Premium balsa, fish-catching action on both casting and trol...
Prices from £ 11.20

SPRO Scent Series Insta Tube

Tubes could make the difference on days where no other lures...
Prices from £ 5.00

SPRO Scent Series Insta Worm

Worms always have had a great effect on predatory fish. Espe...
Prices from £ 5.10

SPRO Scent Series Insta Shad

Finesse fishing is hot! However, there are not many paddle t...
Prices from £ 4.70

Yo-Zuri 3D Inshore TwitchBait

The 3D Inshore Twitch Bait is a slow sinking lipless hard ba...
Prices from £ 12.40

Yo-Zuri 3D Inshore TwitchBait

The 3D Inshore Twitch Bait is a slow sinking lipless hard ba...
Prices from £ 12.40

Yo-Zuri MAG Dive

The new Yo-Zuri Mag Dive is a floating/diving pencil for big...
Prices from £ 30.60

Blue Fox Moresilda Sea Trout

Möresilda Sea Trout is a really well-known sea trout spoon t...
Prices from £ 6.90

Yo-Zuri 3DB Twitchbait

Lipless Twitch Baits are a proven style for the inshore salt...
Prices from £ 12.00

Yo-Zuri 3DB Twitchbait

Lipless Twitch Baits are a proven style for the inshore salt...
Prices from £ 12.00

Blue Fox Moresilda Northern Lights

Möreungen Northern Lights is inspired by the play of colors...
Prices from £ 6.10

Yo-Zuri Hydro Monster Shot

The Hydro Monster Shot is the most versatile hard bait on th...
Prices from £ 17.60

Yo-Zuri 3D Inshore Pencil Popper lures

Yo-Zuri is expanding its line-up of the ultra-successful 3D...
Prices from £ 16.80

Yo-Zuri 3D Diver

The new series of near shore/offshore trolling lures from Yo...
Prices from £ 21.40

Yo-Zuri 3D Diver

The new series of near shore/offshore trolling lures from Yo...
Prices from £ 21.40

Blue Fox Moresilda Holographic

Möresilda Holographic is a real all-rounder spoon that is pe...
Prices from £ 6.10

Blue Fox Vibrax Bullet Fly spinners

With 30% more weight than the Vibrax® Original, the Vibrax®...
Prices from £ 5.70

Rapala Weedless Minnow Spoon

The Weedless Minnow Spoon has a light-weight spoon body that...
Prices from £ 6.40

Illex Magic Slim Shad 2

Welcome back to this tiny version of our MAGIC SLIM SHAD 2!...
Prices from £ 8.20

Illex Magic Slim Shad 3

The MAGIC SLIM SHAD is a fabulous soft bait that works with...
Prices from £ 6.40

Illex Stream Ripper 90

The STREAM RIPPER is a hyper-dense sinking pencil bait that...
Prices from £ 11.00

Rapala Ott`s Garage Tiny

From a passion of bait building as a childhood hobby to cust...
Prices from £ 12.00

Rapala Ott’s Garage Slim

From a passion for bait building as a childhood hobby to cus...
Prices from £ 10.60

FOX Rage Ultra UV Big Eye Spin

- Compact body design for longer casts - Big eye design for...
Prices from £ 4.80

FOX Rage Soft baits Giant Replicant

Monster lures designed to catch monster fish, with three new...
Prices from £ 16.20

Salmo Whacky - Limited Edition

Turn your twitch bait attraction up a notch with the incredi...
Prices from £ 13.60

Salmo White Fish - Limited Edition

It’s been a while, but the White Fish is back – for a limite...
Prices from £ 10.80

River Custom Baits Slim Minnow 10

The lure is designed for fishing in rivers that are not too...
Prices from £ 5.30

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.