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Fishing lures and baits

Strike King Soft baits Rage Baby Craw

Full of rage and bite-me attitude, Strike King®'s Rage Tail®...
Prices from £ 6.10

Strike King Lures Red Eyed Shad Tungsten 2-Tap

The original Strike King® Red Eye Shad rattlebait is the mos...
Prices from £ 8.70

Strike King Lures Red Eyed Shad

The Red Eyed Shad has become the standard bearer lipless cra...
Prices from £ 4.60

Strike King Premier Pro-Model Spinnerbait

Premier Vibra-Max wire for maximum blade vibration with a ba...
Prices from £ 5.50

Strike King Soft baits Ocho

This 8-sided beast takes the concept of the soft jerkbait to...
Prices from £ 3.80

Strike King Soft baits Ned Ocho

The Ned Rig has taken off as one of the most productive fish...
Prices from £ 7.00

Strike King Soft baits Shim-e-Stick

The Strike King® Shim-E-Stick is great alternative to the si...
Prices from £ 4.40

Strike King Rocket Shad Spinnerbait

The Strike King® Rocket Shad™ is built for speed. You can ca...
Prices from £ 3.56

Strike King Mini-King Spinnerbait

Weighing just 3.5g, the Strike King® Mini-King® Spinnerbait...
Prices from £ 3.04

Strike King Micro-King Spinnerbait

The Micro-King® is a terrific little spinnerbait for ultrali...
Prices from £ 2.64

Strike King Hard Lures Lucky Shad Pro Model

Another great addition to Strike King’s incredible line-up o...
Prices from £ 5.00

Strike King Lures KVD Sexy Dawg JR

The Sexy Dawg was designed and reviewed by Kevin VanDam to b...
Prices from £ 9.70

Strike King KVD Sexy Dawg Lures

The Sexy Dawg was designed and reviewed by Kevin VanDam to b...
Prices from £ 6.20

Strike King Hard Lures KVD 300 Jerkbait

The KVD Jerkbait, is the perfect combination of roll, wiggle...
Prices from £ 11.60

Strike King Hard Lures KVD 200 Jerkbait

The KVD 200 Jerkbait, is the perfect combination of roll, wi...
Prices from £ 11.00

Strike King Hard Lures Bonsai Shad

The Bonsai Shad Crankbait from Strike King® delivers a tight...
Prices from £ 8.60

Strike King Crankbaits Pro Model Series 6

Each bait in the Strike King Pro-Model® Series 6 Crankbait l...
Prices from £ 7.10

Strike King Crankbaits Pro Model Series 5

Each bait in Strike King's line of Strike King® Pro-Model® C...
Prices from £ 4.00

Strike King Crankbaits Pro Model Series 4

Each bait in Strike King®'s Pro-Model® Crankbait Series is d...
Prices from £ 3.60

Strike King Crankbaits Pro Model Series 4S

Each bait in Strike King®'s Pro-Model® Crankbait Series is d...
Prices from £ 4.00

Strike King Crankbaits Pro Model Series 1

A small, shallow diver with high buoyancy, the Series 1 is d...
Prices from £ 5.90

Strike King Hack Attack Heavy Cover Spinnerbait

The Strike King Hack Attack Heavy Cover Spinnerbait is one o...
Prices from £ 8.50

Strike King Soft baits KVD Super Finesse Worm

The Strike King® KVD Perfect Plastic Finesse Worm is the sof...
Prices from £ 4.00

Strike King Caffeine Shad soft baits

With its unique, air-filled bubble tail, the Strike King® KV...
Prices from £ 3.20

Mepps Spinners Bug

Mepps Bug is a spinner, which is supposed to imitate an inse...
Prices from £ 5.90

Mepps Spinners Aglia Polonia

For decades, Aglia has been synonymous with spinners. It has...
Prices from £ 4.40

Jaxon Lures Holo Reflex Switch Blade

Exclusive series of great designed cicada lures. 3 holes for...
Prices from £ 2.32

Jaxon Lures Holo Reflex Vibro

HR VIBRO lures feature interesting, aggressive action. Four...
Prices from £ 1.92

Zoom Bait Company Soft Baits Baby Brush Hog

The most versatile creature bait on the market, this four in...
Prices from £ 7.50

Zoom Bait Company Soft Baits Big Critter Craw

The Big Critter Craw is five inches of ultra realistic crawf...
Prices from £ 6.10

Zoom Bait Company Soft Baits Z-Craw

The Z-Craw takes an elongated body with forward facing ribs...
Prices from £ 7.50

Zoom Bait Company Soft Baits Fluke Stick Jr

The Fluke Stick Jr. does everything its big brother does, ju...
Prices from £ 7.30

Zoom Bait Company Swimmin Super Fluke soft baits

All of the great characteristics of the original Super Fluke...
Prices from £ 7.60

Zoom Bait Company Super Fluke soft baits

The deep belly of the Super Fluke causes it to dart, glide a...
Prices from £ 7.10

13 Fishing Soft baits Bubble Butt

When you need that extra junk to tempt a chunk, tie this on....
Prices from £ 5.70

13 Fishing Soft baits Pleasure Shad

Deep ribs at base and at the end to increase stimulation, al...
Prices from £ 3.60

13 Fishing Soft baits Wobble Craw

The Wobble Craw scurries as a convulsive prey with an errati...
Prices from £ 5.30

13 Fishing Soft baits The Jerk

Appealing to the visual senses, The Jerk triggers animated f...
Prices from £ 5.30

13 Fishing Soft baits Invader

Slide through cover, the Invader’s floating plastic design a...
Prices from £ 3.60

13 Fishing Soft baits Ninja Worm

Ninja Worm 5.5”. The slender body slips into cover anywhere...
Prices from £ 5.50

13 Fishing Soft baits Ninja Craw

Swim it, hop it and ready yourself on the pause-and-drop, ‘c...
Prices from £ 5.50

13 Fishing Soft baits My Name’s Jeff

Maintain your place on top of the food chain, My Name’s Jeff...
Prices from £ 5.40

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.