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Fishing lures and baits

FOX Rage Soft baits Mega Craw

Fox Rage’s Mega Craw is designed to get predators in the moo...
Prices from £ 1.60

Savage Gear Soft baits Craft Shad

Crafted and designed by Mads Grosell, the slim profile is in...
Prices from £ 6.40

Savage Gear Sea lures Vib Blade SW

Combining the shape of a baitfish and the vibration of a bla...
Prices from £ 4.40

Savage Gear Gravity Runner

A super reinforced compact lure, ccapable of targeting big f...
Prices from £ 11.60

Savage Gear Deep Walker 2.0

Long casting pencil, with a super realistic profile, that ca...
Prices from £ 8.20

Savage Gear Gravity Minnow lures

This small runner casts extremely well even in rough conditi...
Prices from £ 7.60

Savage Gear Gravity Minnow lures

This small runner casts extremely well even in rough conditi...
Prices from £ 7.60

Savage Gear Lures 3D Sticklebait Twitch

Based on the scan of a real stickleback, with perfect detail...
Prices from £ 7.60

Savage Gear Sandeel Pencil SW lures

The Sandeel Pencil is supplied with the perfect saltwater se...
Prices from £ 8.00

Savage Gear 4D Line Thru Trout Limited Lures

Limited reintroduction of the legendary Line Thru Trout, rig...
Prices from £ 27.60

DAM Madcat Lures Madcat Vibratix

Vib lure with a narrow vibe and erratic action on the drop....
Prices from £ 11.00

Pontoon21 Hard Lures Hypnose

This series includes three modifications differing in their...
Prices from £ 6.80

Pontoon21 Hard Lures Deephase

This deep diving crank looks like a roly poly and will surel...
Prices from £ 8.50

Pontoon21 Hard Lures Cheeky

Cheeky has very provocative game at any (even slow) speed of...
Prices from £ 8.50

Kenart Falcon Shallow

A universal lure with a wide range of uses, now in a version...
Prices from £ 4.20

DUEL Hard Lures Hardcore Shad SR 60SF

An ideal choice for early spring and late fall fishing when...
Prices from £ 15.40

Yo-Zuri Lures Rattl’N Vibe Mini

The Rattl’N Vibe Mini™ was designed to target all varieties...
Prices from £ 11.00

DUO Hard Lures Spearhead Ryuki 70MDF

Trace the range smoothly with the medium deep diver The new...
Prices from £ 13.80

DUO Lures Spearhead Ryuki Vib

DUO Ryuki Vib 45 is the first non-minnow entry into the Spea...
Prices from £ 8.20

Rapala Flat Rap lures

Built of balsa with a slow-rising response on retrieve pause...
Prices from £ 9.80

Strike Pro Pig Shad Tournament soft lures

Everyone knows Pig Shad soft lures by Strike Pro. Over the p...
Prices from £ 6.00

Strike Pro Hard Lures Montero

Montero hard lure from Strike Pro is another member of the g...
Prices from £ 9.10

Strike Pro Bold Lures

One of the typical twitching Strike Pro lures, the Strike Pr...
Prices from £ 10.60

Savage Gear Soft Baits Craft Dying Minnow

Crafted and designed by Mads Grosell. The lure profile is in...
Prices from £ 6.60

Savage Gear Soft Baits Cannibal PaddleTail Bulk

Our very effective and popular Cannibal shad is now availabl...
Prices from £ 4.80

Salmo Lures Jack

The Jack 18 is back as this Salmo classic arrives in three l...
Prices from £ 17.40

Strike King Soft baits Rage Swimmer

Designed to provoke an immediate reaction, the Strike King®...
Prices from £ 3.60

Strike King Soft baits Rage Toad

Rip "toad rage" on the water surface with the exclusive Stri...
Prices from £ 6.00

Strike King Soft baits Rage Space Monkey

Unbelievable detailing makes the Strike King® Rage Tail® Spa...
Prices from £ 6.10

Strike King Soft baits Rage Ned Cut-R Worm

Each Rage Tail™ lure has a unique and exclusive tail design...
Prices from £ 4.90

Strike King Soft baits Rage Ned Bug

Each Rage Tail™ lure has a unique and exclusive tail design...
Prices from £ 6.20

Strike King Soft baits Rage Grub

Each Rage Tail Grub has a unique and exclusive tail design a...
Prices from £ 3.00

Strike King Soft baits Rage Cut-R Worm

Each Rage Tail™ lure has a unique and exclusive tail design...
Prices from £ 6.00

Strike King Soft baits Rage Chunk

The Strike King® Rage Tail® Chunk's short, fat body tempts f...
Prices from £ 6.40

Strike King Soft baits Rage Bug

The Strike King Rage Bug delivers massive attraction through...
Prices from £ 6.10

Strike King Soft baits Rage Craw

If the waters you're fishing call for craws, toss in the Str...
Prices from £ 6.00

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.