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Fishing lures and baits

Zoom Bait Company Soft Baits Big Critter Craw

The Big Critter Craw is five inches of ultra realistic crawf...
Prices from £ 6.10

Zoom Bait Company Soft Baits Z-Craw

The Z-Craw takes an elongated body with forward facing ribs...
Prices from £ 7.50

Zoom Bait Company Soft Baits Fluke Stick Jr

The Fluke Stick Jr. does everything its big brother does, ju...
Prices from £ 7.30

Zoom Bait Company Swimmin Super Fluke soft baits

All of the great characteristics of the original Super Fluke...
Prices from £ 7.60

Zoom Bait Company Super Fluke soft baits

The deep belly of the Super Fluke causes it to dart, glide a...
Prices from £ 7.10

13 Fishing Soft baits Bubble Butt

When you need that extra junk to tempt a chunk, tie this on....
Prices from £ 5.70

13 Fishing Soft baits Pleasure Shad

Deep ribs at base and at the end to increase stimulation, al...
Prices from £ 3.60

13 Fishing Soft baits Wobble Craw

The Wobble Craw scurries as a convulsive prey with an errati...
Prices from £ 5.30

13 Fishing Soft baits The Jerk

Appealing to the visual senses, The Jerk triggers animated f...
Prices from £ 5.30

13 Fishing Soft baits Invader

Slide through cover, the Invader’s floating plastic design a...
Prices from £ 5.50

13 Fishing Soft baits Ninja Worm

Ninja Worm 5.5”. The slender body slips into cover anywhere...
Prices from £ 5.50

13 Fishing Soft baits Ninja Craw

Swim it, hop it and ready yourself on the pause-and-drop, ‘c...
Prices from £ 5.50

13 Fishing Soft baits My Name’s Jeff

Maintain your place on top of the food chain, My Name’s Jeff...
Prices from £ 5.40

13 Fishing Soft baits Churro

The Churro’s joint design gives it flutter on the pause and...
Prices from £ 3.40

Jaxon Jig Heads Sumato Black Slim

Very sharp SUMATO jig heads equipped with an additional stai...
Prices from £ 1.28

Owner Jig Heads Precision Micro Slim

Owner Precision Micro Slim jig heads designed for fishing wi...
Prices from £ 1.56

Owner Jig Heads Precision Slim

Jig heads with a hook designed for slim and delicate softbai...
Prices from £ 1.60

Manyfik Lures Jerry

The Jerry is a lure designed for demanding anglers. Meeting...
Prices from £ 3.40

DUEL Hardcore LG Popper Lures

Enables to amazingly attract fish with its small body. - T...
Prices from £ 16.40

Magbite Chucky soft baits

Magbite Chucky is a unique soft bait with strong ribs, made...
Prices from £ 6.60

Fish Arrow Flash-J Abalone

The aluminum plate typical of the Flash-J series has been re...
Prices from £ 12.00

FishUp Soft baits Yochu Garlic Trout Series

FishUp Yochu Garlic lures from now on with the aroma and tas...
Prices from £ 4.30

FishUp Soft baits Pupa Garlic Trout Series

FishUp Pupa Garlic Trout Series from now on with the aroma o...
Prices from £ 4.06

Shimano Hard Lures Cardiff Flügel Flat AR-C

The Cardiff Flügel 70F is a deep diving trout crankbait that...
Prices from £ 9.40

Shimano Hard Lures Cardiff Fuwatoro

´Fuwa´ in Japanese means light or buoyant and ´Toro´ comes f...
Prices from £ 9.40

Shimano Hard Lures Cardiff Chibitoro

“Chibi’ means in Japanese very small or ‘cute’. The chibitor...
Prices from £ 8.30

Shimano Hard Lures Cardiff Fuwatoro Top

The Fuwatoro top is a top water jointed crank bait which is...
Prices from £ 11.50

Shimano Hard Lures Exsence Blast Shad

The Blast Shad 140F is a medium-large profile minnow that cr...
Prices from £ 15.60

Shimano Hard Lures Cardiff Folletta

The Cardiff Foletta 50SS is a slow sinking minnow, designed...
Prices from £ 10.00

Shimano Hard Lures Cardiff Dartheat

The Dartheat 46S is a sinking lure for searching the bottom,...
Prices from £ 11.00

Westin Salty Inline Lures

Based on the bestselling Westin lure Salty, this Inline lure...
Prices from £ 4.80

Shimano Hard Lures Exsence Shallow Assassin

The Shallow Assassin 99F is an innovative jerkbait that is e...
Prices from £ 15.60

Rapala Shadow Rap Solid Shad Lures

The Shadow Rap® Solid Shad is aerodynamic in design and bala...
Prices from £ 8.00

Lucky John Soft Baits Unagi Slug

The secret of the efficiency of UNAGI SLUG lies in the lure’...
Prices from £ 2.40

Lucky John Soft Baits S-Shad Tail

S-SHAD TAIL is a shad with an elongated ribbed body. Due to...
Prices from £ 2.40

Lucky John Soft Baits Mr Greedy

Mister Greedy – is a new soft lure made according to “eatabl...
Prices from £ 3.20

Lucky John Joco Shaker Super Floating

Joco Shaker Super Floating is a lure with a classic shape of...
Prices from £ 4.40

DUEL Hardcore LG Shad Lures

Great for deep range and high footing location (or spot). -...
Prices from £ 16.60

Yo-Zuri Hard Lures Hydro Minnow LC

Yo-Zuri is very excited to announce the introduction of the...
Prices from £ 18.20

DUEL Lures Hardcore Flashi n Vibe 65S

The Hardcore Flashi’n Vibe 65S is a compact, extra wide lipl...
Prices from £ 15.40

DUEL Hard Lures Hardcore Shad 75SF

The Hardcore Shad 75SF is slow floating shad bait featuring...
Prices from £ 16.60

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.