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Fishing lures and baits

Savage Gear Freestyler V2

The Iconic stickbait, the Freestyler is back! Twitch it, tap...
Prices from £ 10.00

Jackson R.A.POP

The popper "R.A.POP" is designed for popping game of a black...
Prices from £ 13.80

Jackson Igajig Spin

Mastering the art of middle depth fishing will open a new do...
Prices from £ 11.40

Jackson Athlete 9JM

The Athlete 9JM is a heavy weighted lipless minnow, the lure...
Prices from £ 8.40

Jackson Athlete 9JM

The Athlete 9JM is a heavy weighted lipless minnow, the lure...
Prices from £ 8.40

Black Cat Cat Chatter

The Chatter from Black Cat is best suited to shallow and wee...
Prices from £ 11.20

Fish Arrow Flash-J Shad SW

Soft baits Flash-J Shad SW a realistic representation of a s...
Prices from £ 6.00

Noike Yabby

Bottom fishing worm Yabby with a crayfish being used as a mo...
Prices from £ 5.20

IMA Adelie

Prices from £ 11.00

Noike Ring curly

Perfect result will be promised in tough conditions. Use as...
Prices from £ 6.10

Noike Mighty Mama

Its feature is greediness to attack the target again and aga...
Prices from £ 6.90

Noike Kemkem Shad

Kemkem shad shows a unique tail swings. Irregular dancing sw...
Prices from £ 5.20

Noike Donkey BOO

Quick fall and individual movements by each parts of body ar...
Prices from £ 6.00

IMA Sukari 37S Deep

Sukari 37S is the smallest IMA fish dedicated to catching tr...
Prices from £ 14.00

IMA Raikiri 60

Prices from £ 12.00

IMA Qualy 105F

The IMA Qualy 105F is a compact long cast lure that is an ef...
Prices from £ 18.80

IMA Qoop 45

Qoop 45, ima's first pencil popper for light games. The main...
Prices from £ 12.00

IMA K-TA 77 SUSPEND

Prices from £ 14.80

IMA K-TA 38 SUSPEND

Prices from £ 12.00

IMA Kosuke 110F

Original lip that senses even the slightest change in speed....
Prices from £ 19.20

IMA Koume 70 Heavy

IMA Koume 70 Heavy lures developed in Japan for catching act...
Prices from £ 13.80

IMA Koume 60 Heavy

Prices from £ 14.00

IMA Issen 45S

Trout lures IMA Issen 45S are recommended primarily for use...
Prices from £ 14.80

IMA iBORN 78F Shallow

The IMA iBORN 78F Shallow is a small lure that has quite a p...
Prices from £ 17.80

IMA Empathy 90

Prices from £ 17.40

IMA Empathy 90

Prices from £ 17.40

IMA Collet 60

Prices from £ 12.00

IMA Collet 60

Prices from £ 12.00

Westin ShadTeez Slim V2

The legendary ShadTeez Slim just got better. This stunning b...
Prices from £ 6.20

Illex Dexter Shad 110

Versatile small size of our DEXTER SHAD perfect for targetin...
Prices from £ 2.90

Lucky John Chubby 4F

CHUBBY – the lightweight hard body crankbait. Perfect search...
Prices from £ 6.90

Lucky John Arrow Jerk 15S

BBS ARROW JERK – a series of sinking and floating lures. Spe...
Prices from £ 14.00

Qu-on Yagooon

The insect soft lure is recognized these days for catching b...
Prices from £ 6.30

Qu-on Musiiiin

Musiiiin has been designed to catch selective bass on the su...
Prices from £ 6.30

Qu-on Egu Jig Hog

The worm in hog category to harmonize with Egu jig series. I...
Prices from £ 7.10

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.