S-SHAD TAIL is a shad with an elongated ribbed body. Due to the original shape of the lure, its body has a different cross-section in its front and rear parts; such geometry of the lure’s body ensures its special play, attracting any predator. S-SHAD TAIL is made according to advanced technology. It is a lure from the so-called class of scented. The lure has explicit taste and scent of mackerel due to the aromatic salt introduced in the structure of the material and a special aromatic oil used as the coating of the lure. The lure is made of very soft silicon, which, along with aromatic and flavour properties, confuses the predator; it keeps holding the lure in its mouth, allowing you to make a confident strike. After fishing, it is recommended to put the lure back into its packaging, since it contains aromatic oil and the so-called “recharge” of the lure takes place. S-SHAD TAIL is a great solution for angling from early spring to late autumn.
Brand Lucky John started as a hobby. It brought together a group of people with similar interests – and the hobby turned into a business.
In 1988, Mr. Janis Stikuts – a multiple champion of Latvia and the Baltic States in different types of fishing sports – along with other fishing enthusiasts, decided, that every fisherman should be able to use high quality spinners, crankbaits and other spinning lures, which were a real rarity at that time. So they set up a small factory to start the production.
At the beginning, the product range was relatively small – 13 rotating spinners, each in two colors, 2 wobblers in two colors, 4 spoons, one Devon, 14 fly fishing flies, 8 winter lures, a few wind- rings and buckles. There was no absolute certainty, that the products will reach the market, but that’s how the Lucky John story started.