Main menu
Choose from 63665 items on the online fishing shop!

Westin Fishing Tackle

Westin Soft baits Stanley the Stickleback Bulk

The stickleback is the fatty and protein packed snack of cho...
Prices from £ 3.00

Westin Soft baits Hypo Teez Bulk

Hypnotize them with Hypo Teez. Named after the Latin name of...
Prices from £ 2.60

Westin Soft baits Curl Teez

A curly tail on a soft lure is nothing new, right? Wrong! We...
Prices from £ 3.84

Westin Ricky the Roach R ‘N R Lures

Watch your speed with this incarnation of Ricky the Roach –...
Prices from £ 7.80

Westin Ricky the Roach Shadtail Soft baits

Watch your speed with this incarnation of Ricky the Roach –...
Prices from £ 3.00

Westin ShadTeez High Bulk Soft baits

Puts other shads in the shadow, Soft baits ShadTeez High eco...
Prices from £ 0.66

Westin Soft baits ShadTeez 22cm & 27cm eco

This stunning big fellow puts other shads in its shadow. So...
Prices from £ 2.80

Westin Soft baits ShadTeez 22cm & 27cm

This stunning big fellow puts other shads in its shadow. So...
Prices from £ 3.60

Westin ShadTeez Slim Bulk

This slim and slender lure is sure to have your target fish...
Prices from £ 0.66

Westin Soft baits Stanley the Stickleback Shadtail

The stickleback is the fatty and protein packed snack of cho...
Prices from £ 5.90

Westin BloodTeez Worm soft baits

The humble bloodworm is part of the staple diet for just abo...
Prices from £ 3.64

Westin FatBite lures

He's fat, he's grump and he's about to get bitten - FatBite...
Prices from £ 8.00

Westin Halibut Anti Twist Rig Lead

• Material: Lead • Hooks: Single hook #7/0 & PS Treble hook...
Prices from £ 15.00

Westin Crazy Daisy

When the big halibut and huge cod are proving tricky and har...
Prices from £ 17.40

Westin Sandy Andy Jig lures

The most realistic sand eel imitation ever made, this loving...
Prices from £ 4.00

Westin Sea lures Red Ed

Red Ed 360/460g Lures don’t come more realistic and life-li...
Prices from £ 14.60

Westin Soft baits Hypo Teez

Hypnotize them with Hypo Teez. Named after the Latin name of...
Prices from £ 6.60

Westin Soft baits Ring Teez Curltail

Wherever it goes, it creates a stir! The protruding bands on...
Prices from £ 6.40

Westin Mega Teez soft baits

Just like a mermaid the seductive look and extra-large tail...
Prices from £ 6.30

Westin Ricky the Roach SL/ST soft baits

Watch your speed with this incarnation of Ricky the Roach –...
Prices from £ 4.80

Westin HypoTeez ST Soft baits

Soft baits HypoTeez ST - Based on the hugely successful Wes...
Prices from £ 4.70

Westin ShadTeez High Soft baits

Puts other shads in the shadow, soft baits ShadTeez High are...
Prices from £ 2.20

Westin ShadTeez Slim soft baits

This stunning big fellow puts other shads in its shadow. So...
Prices from £ 4.60

Westin Soft baits Hollow Teez ST

For those anglers who only believe in deadbaits, the game is...
Prices from £ 7.00

Westin Tommy the Trout Hybrid Lures

Big predators love nothing better than a fat, juicy-looking...
Prices from £ 13.20

Westin Platypus

After 32 different prototypes and countless hours of testing...
Prices from £ 12.20

Westin Hard lures BabyBite

This chunky little guy is like a snack-size candy bar for pe...
Prices from £ 7.80

Westin RawBite

Rawbite has a tight vibrating wobbler action that drives pre...
Prices from £ 6.60

Westin Swim Glidebait

Swim - 6,5cm / 9g / Suspending The suspending Westin Swim,...
Prices from £ 8.00

Westin Fishing Tackle - rods, lures, accessories

Today Westin Fishing Tackle offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish.
Ingvar Westin grew up in the fertile fishing grounds north of Stockholm. There, he plied his trade as a skilled toolmaker, creating intricate carvings and devices for artisans in the nearby cities. Ingvar lived a humble life, so when his children wanted a new toy, he decided to create one himself.
Soon, Ingvar began work on a carved, wooden fish that wriggled and rolled in the water just like a real fish. Ingvar spent countless hours refining the toy to get a perfect, lifelike action that he knew would thrill his children. In the process, he inadvertently created a new swimming motion, the Westin roll. When Ingvar’s work was complete, he christened that toy the “Jätte” — Swedish for “giant.”
Word of Ingvar’s creation spread quickly in the small town of Skutskär. Wedged between the Baltic Sea and the River Dalalven, the town— which even today is home to just 6,000 people— could be called fishing obsessed. In no time at all, local fishermen were obsessed with Ingvar’s toy. They noticed that large pike seemed to be irresistibly attracted to the wooden carving and its rolling action, and they began clamoring for Ingvar to put hooks on the Jätte and allow them to fish with it.
Soon, a cottage industry developed, and Ingvar transitioned from a toolmaker to a lure maker with a bustling production line fueled by the prolific pike waters of Sweden.
By the time stories of a 45 lbs pike caught on a Jätte began circulating in 1977, Ingvar Westin’s lure was known throughout Scandinavia as the go-to big predator lure.
Since then, the Westin Jätte has deceived some of the biggest, wiliest old pike in Sweden. What started out as a child’s plaything in 1952 has now become a well-established and trusted brand in the fishing tackle industry.
Today Westin offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish worldwide.